that fiscal cliff, you know, that is real. we have some real financial issues that we need some real solutions for. >> all right. so presumably the president can reach his supporters online but can they reach congress? how do you take that and turn that into something that maybe has influence with the other side in. >> well, the thing about that is that the president is able to get messages to people who are versed in technology and participating in technology. the people participatory in technology know how easy it is to reach the people in congress. he's talking to exactly the right people, the people who know how to use twitter and facebook and e-mail. >> is there more to be done with this? is there opportunity for the president with those numbers in the millions almost limitless? >> it's almost limitless if he can will the vote his way. what will happen, you're going to see a lot more like this. he's going to do this with every issue now. >> you're limiting yourself in terms of who is social media savvy or not so much anym